NEW YORK (CNNMoney) — Facebook on Thursday unveiled a News Feed revamp that will make content more personalized and engaging. But the reason behind the redesign — advertising — barely got a mention.
Facebook depends heavily on promoted posts in its News Feed for ad revenue. If you “like” a brand’s page on Facebook, your friends might start seeing ads for that brand with your name or face next to them.
Yet the old News Feed format didn’t give much real estate to brand advertisers, and if you’re not “liking” pages and activities, Facebook is making less money off you. It’s in Facebook’s best interest to keep its users returning to the site, and actively engaging with its content and ads.
“What drives engagement drives monetization,” says Ken Sena, an analyst at Evercore Partners. “For Facebook, the News Feed is its product — and its way to monetize…
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A mobile-friendly site provides a great overall website experience to your mobile users. Statistics show that 70 million Americans browse websites from their phone every month and over 60 percent of consumers use their smartphones to search for business locations or directions. It has become a necessity to provide a quality mobile experience and provides quick access to information about your business.
Some basic benefits of mobile friendly websites are:
- Opportunity. Mobile presence opens up new windows of business and networking opportunities.
- Compatibility. Mobile websites can be viewed through the browsers of all major smart phones.
- Efficiency. Simple navigation through easy to use features improves customer experience. Mobile websites give the quick information that your visitors want.
- Awareness. Provide the public with easy, mobile access to your company’s services offered, pulled from your original website content. Mobile friendly websites can be viewed from anywhere while on the go!
To be or not to be Mobile
It’s inevitable that all small businesses need a mobile website. It’s also likely that you might already have one. Last year mobile data traffic nearly tripled from the year before and is expected to greatly increase by the end of 2011.
Considering the boom of the mobile revolution, going mobile is definitely a step in the right direction.
Business online with e-Commerce
Mobile websites are known for attracting on-the-go customers to your business.
Features like click-to-call and mobile-maps get the phone ringing and customers through the door.
Now, you have a way to take your mobile site to the next level.
Using Web Mobile Strategies’ new PayPal and Google Checkout widgets allow customers to buy directly from your Mobile-friendly website.
The Luddites were a social movement of the 19th-century English textile artisans who protested often by destroying mechanized looms against the changes produced by the Industrial Revolution, that replaced them, leaving them without work and changing their way of life.