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Monthly Archives: September 2013

What are you doing to capture your mobile audience?

Brand health Using an adaptive website design that performs well on desktops and mobile devices is becoming the trend more commonly known as “responsive” websites.

My recommendation for those that get a lot of mobile traffic (taxi companies, tow, locksmith, restaurants, etc) is to get a fully customized mobile site. The user experience will be better than a responsive site.

The issue with responsive sites is that, in most cases, you can’t control what is shown on mobile devices. All too often, what’s shown on the mobile device is an shrinked version of the desktop version to display on a smaller screen. The mobile site should be a “Readers Digest” version of the desktop site. Fewer pictures and enough text to give the mobile visitor enough information to give them a reason to do business with your company.

Lori M said:

So many people, me included use our smart phones DAILY to shop and do whatever we need to do. If you don’t have a mobile website I encourage you to get one.
 
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Posted by on 09/05/2013 in Branding