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Go Mobile

29 Jul

Bring in More Business With a Mobile-Friendly Website 

No matter how great your website looks on a desktop or laptop screen, chances are it’s a jumbled, impossible-to-navigate mess when viewed on a traditional mobile phone or smartphone. That’s because mobile devices don’t read website code quite the same way desktops or laptops do. If you’re not presenting mobile users with a site version that’s optimized for their needs, you’re almost certainly losing sales.

Smartphone users are the last people you want to scare off. These users are typically in the middle to higher income brackets. Often, they’re browsing on their phone because they need something immediately and don’t want to wait until they can get to a computer. These folks have cash and they’re ready to buy now.

Web Mobile Strategies can convert your website into a mobile-friendly version that accommodates these customers. These sites work with all popular mobile devices, including the iPhone, Android, Windows Mobile, and some Blackberry devices. You won’t even have to worry about different URLs. When someone using a phone navigates to your current URL, they’ll automatically be directed to your site’s mobile version.

Your mobile website will also incorporate features that bring you more business. One of these is the click-to-call feature, which lets users call you with a single click. The human element is especially important online, where building trust is vital. The easier you make it for potential customers to contact you directly, the more sales you’re likely to win.

A mobile map with directions is another customer-pulling feature you’ll get. Many people browse the web on their smartphone because they’re on the road looking for a place to pick up something they need. When someone like this lands on your site, your website’s mobile map will guide them right to your door.

Mobile websites have a proven track record of pulling in more business. A recent Nielsen report found the average site garnered a 13 percent increase in traffic after adding a mobile version. Web Mobile Strategies sites include website analytics so you can track exactly how many people are browsing your mobile version.

Without a mobile version of your website, you may be frustrating and turning away some of your best potential customers. Provide users with a mobile-friendly, though, and you could recoup your investment within just a few months.

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Posted by on 07/29/2012 in Branding

 

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