GOOGLE SAYS: MOBILE OUTPACES INTERNET BOOM
Being thumb-friendly is all the rage these days. I’m, of course, talking about the mobile web movement that, at this point, just can’t be ignored. Consumers are tapping, flicking and pinching their way through the Internet on their mobile devices, and the explosion of mobile is happening faster than any tech development in recent memory. In fact, Google said in a recent webinar that the mobile web is ramping up eight times faster than the web boom of the 90s.
The mobile movement today is compared to the Internet boom with good reason. Back then, “Googled” wasn’t a word yet; purchases were never made online; and many businesses were contemplating whether or not the World Wide Web was just another fad. (I think we all know the answer to that one.)
Like the web explosion of the 90s, there have been the early adopters and the naysayers. But the fast-paced evolution of the mobile movement is assurance that the mobile web is here to stay, and businesses need to adapt – FAST!
Think with your consumer mind for a second. Say you hear about a must-try restaurant, and you try to find their menu online only to discover that they don’t have a website. UNBELIEVABLE! You probably think: What?! It’s 2012! Ever heard of the Internet?!
Well, give the mobile web another couple of years, and that’s exactly what consumers will be thinking about your business if you don’t have a mobile site.
Consider this: There are 7 billion people in the world. About 2 billion people are connected to the Internet. And 1 billion have smartphones. That’s a lot of browsing to be done on mobile devices. (Data Source: Eric Schmidt MWC Feb. 2012)
So, where does that leave your business? With the mobile web already outpacing the Internet boom, the hope is that you have already worked mobile into your business roadmap. The first step is simple: Build a mobile-friendly website that reads well on a smartphone. Your business will be rewarded with happier customers and increased conversion. The next step: Put on your seatbelts; we’re traveling into the mobile future at warp speed.