Monthly Archives: May 2012

T-Mobile: iPhone network compatibility coming this year

What a great idea…

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NEW ORLEANS–T-Mobile’s network will be compatible with the iPhone later this year — even if it isn’t selling it, the company said today.

The wireless carrier added that it had tapped Ericsson and Nokia-Siemens for its $4 billion 4G LTE deployment.

The moves will address the two biggest gaps at T-Mobile: the lack of the iPhone and a more advanced 4G LTE network. Bogged down by its failed merger attempt with AT&T last year, the company has more recently shifted gears in hopes of mounting a comeback in the wireless market.

A key development is the hiring of Ericsson and Nokia Siemens to handle the 4G LTE build-out. The companies have experience with the technology, working with Verizon Wireless, among others. T-Mobile said today that it secured its spectrum from AT&T last week as part of the merger breakup fee.

Between the AT&T spectrum and the use of its own…

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Posted by on 05/07/2012 in Branding


Clicks to Calls



A click-to-call button on a mobile website could quite possibly be (dare I say) just as important to a local business as the mobile site itself. This little button bridges the gap between business owner and consumer and is the quickest connection your mobile browsers have to your business.

When clicked, it automatically places a call to a preset number, eliminating the need for your on-the-go customer to flip back-and-forth from your site to their dial pad. I’ve noticed how the click-to-call button has proved itself beneficial to many business types. In particular, pizzerias, automotive services and transportation. Below are some interesting findings I discovered while digging through the data.

In a sampling of 500 businesses from different industries, we found sites that were actually using the click-to-call button. As revealed in Google Mobile Ads recent blog post, GoMo: an average of 16% of visitors to these 500 mobile websites placed a call to the business.

Drilling down further into the data, we found that 44% of visitors to transportation-related mobile websites placed a call immediately. The transportation sites that had the highest click-to-call rates were taxi companies. Makes sense, right?

Looking across all 500 sites, we found a few examples of taxi company’s mobile websites that effectively rock the click-to-call button:

Coming in at a staggering 56%, Yellow Cab Taxi (Los Angeles, CA) had the highest click-to-call rate of all cab mobile sites. The taxi site with the second highest click-to-calls was Badger Cab, with 53% of mobile visitors using the click-to-call feature.

The strategic placement of the click-to-call buttons directly contributed towards the high rate if calls to each business.

Yellow Cab Taxi put a total of five click-to-call buttons on their site to give mobile visitors a higher chance of securing an available cab, quicker. Badger Cab placed their click-to-call button at the top of their site, directly underneath the header. The button size was also increased to make it easier for thumbs to click.

Not only is a click-to-call button critical for your mobile site but, where it’s placed is just as important too. Remember to put this feature towards the top of your mobile site and make it fat enough for all finger sizes to easily click. Once it’s added, stand by the phone – it’ll magically start ringing!

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Posted by on 05/07/2012 in Branding


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Mobile Stats



You know you need to build a mobile website for your business and you definitely know who your own audience is. Did you ever stop to think about how your target customer acts on a mobile device?

When helping people understand who their mobile user is and how they act, I like to equate this user to a five-year-old child. Similar to five-year-olds, mobile web visitors want your information and they want it now. Searching and waiting for the answer they need is not an option. Remember, they’re on-the-go with smartphone in hand.

Compuware discovered that a total of 71% of users expect a mobile site to load as fast as (or quicker than) a desktop site. In the same study, they found that 60% of users expect a mobile site to load in less than three seconds.

Like a well-prepared mother taking her children out for the day, you need to get your mobile website ready for the potential worse of the worst. Mobile web browsers are prone to fits of frustration, patience shortages and have extremely high expectations about what their mobile experience should be while lacking knowledge of how the web actually works on their phones. To avoid a meltdown, you must be prepared with a mobile site that loads quickly. Here’s how to do this:

  • Limit your mobile site to no more than five pages total.
  • Cut down the amount of images to one to two per page.
  • If videos and other multimedia elements aren’t crucial, delete them!
  • Place the redirect script as close to the top <head> tag as possible, so your visitors are redirected to your mobile site immediately.

Unlike five-year-olds, visitors to your mobile website have a strong influence on what others think about your business. In a Compuware study, 57% of people would not recommend a business with a bad mobile website and are likely not to return. Ouch. Who knew that your smallest website could have such a large impact on your business?

Bottom line: Your mobile website needs to be faster. Before you go out to spruce up your site to appeal to your audience, think to yourself: If my customers were five years old, what would they want from my mobile site? 


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Posted by on 05/07/2012 in Branding


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Why Mobile



It’s hard to believe that, only a year ago, any discussion around mobile was focused nearly 100% on apps. Apps were exciting, sexy and fun to play with. We had Angry Birds, Instagram and the latest release of Facebook. But over the course of the year, a very subtle but noticeable thing started to happen. While all of us iPhone and Android users continued to download and play with mobile apps, we started to spend A LOT more time browsing good old fashion websites on our phones. And industry analysts started paying attention. And they started analyzing this behavior of ours. And they came up with some interesting findings.

They told us things like “by 2015, more people will browse the internet on their phones then they will from their desktop computers (IDC, 2011)”. Or that “95% of consumers use their smartphones to search for whatever they may need” (Google, 2012). And as anyone who has ever spent time browsing websites not designed for mobile phones can tell you – myself included – the experience is awful, and becoming quite unforgivable.

The analysts looked at this too – given that they own smartphones themselves and share in our experience. What they found is that “nearly 2 out of 3 users are unlikely to return to a mobile site that they had trouble with. And a good 40% of us would visit a competitors site instead” (Compuware Inc., March 2010).

Now being a startup, focused on enabling businesses to create mobile-friendly websites, drawing attention to the importance of the “mobile web”, backed by data and statistical analysis, was good for Duda. Finally we have some good solid data that speaks to the necessity of a mobile website. And by last fall, the shift toward the mobile web picked up steam. Google launched GOMO (, an online initiative designed to educate businesses about the importance of having a mobile website – and of which Duda is a part. And by November, the conversation in the press switched from “apps vs. the mobile web” to “every business needs a mobile website.” And while this shift has occurred, the number of businesses creating sites on DudaMobile grew just as rapidly, with Duda about to reach 1.5 million mobile websites sometime over the next few days.

But the need to educate businesses about going mobile, and to help them get there, continues to be a challenge for everyone in the industry. No single company can do it alone. That’s why, as of today, Duda has teamed up with Google to offer small businesses a free Premium mobile website for one year. Our hope is that by offering both the education AND the service at no cost for one year, we can help businesses make the shift to mobile more quickly, benefiting both their business as well as us consumers who no longer want to pinch and zoom our way through their regular websites on our phones.

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Posted by on 05/07/2012 in Branding


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Mobile vs Web



Being thumb-friendly is all the rage these days. I’m, of course, talking about the mobile web movement that, at this point, just can’t be ignored. Consumers are tapping, flicking and pinching their way through the Internet on their mobile devices, and the explosion of mobile is happening faster than any tech development in recent memory. In fact, Google said in a recent webinar that the mobile web is ramping up eight times faster than the web boom of the 90s.

The mobile movement today is compared to the Internet boom with good reason. Back then, “Googled” wasn’t a word yet; purchases were never made online; and many businesses were contemplating whether or not the World Wide Web was just another fad. (I think we all know the answer to that one.)

Like the web explosion of the 90s, there have been the early adopters and the naysayers. But the fast-paced evolution of the mobile movement is assurance that the mobile web is here to stay, and businesses need to adapt – FAST!

Think with your consumer mind for a second. Say you hear about a must-try restaurant, and you try to find their menu online only to discover that they don’t have a website. UNBELIEVABLE! You probably think: What?! It’s 2012! Ever heard of the Internet?!

Well, give the mobile web another couple of years, and that’s exactly what consumers will be thinking about your business if you don’t have a mobile site.

Consider this: There are 7 billion people in the world. About 2 billion people are connected to the Internet. And 1 billion have smartphones. That’s a lot of browsing to be done on mobile devices. (Data Source: Eric Schmidt MWC Feb. 2012)

So, where does that leave your business? With the mobile web already outpacing the Internet boom, the hope is that you have already worked mobile into your business roadmap. The first step is simple: Build a mobile-friendly website that reads well on a smartphone. Your business will be rewarded with happier customers and increased conversion. The next step: Put on your seatbelts; we’re traveling into the mobile future at warp speed.

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Posted by on 05/04/2012 in Branding


What is not good for me it’s not for me

What is not good for me i…

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Posted by on 05/04/2012 in Branding